With new market access, the mainland cherry industry needs to foster an export culture to develop trade and build on the success of the 2018-19 season. We need to build an energetic, knowledgeable and dynamic culture from the ground up to drive the development of long-term market access solutions for industry. This involves not only the technical market access know-how of how to get a shipment from A to B, but also relationship building with customers, government and suppliers. Each market has slightly different preferences and requirements. It is the diversity of markets that will become the backbone of our industry and give us flexibility in placing product.
As an industry, we need to be focused on quality and compliance to be successful.
At the 2019 workshop, participants will hear from experienced cherry growers/exporters, learn from the opportunities and challenges faced by other industries as well as changes to legislation and how to register for export. All businesses involved in the cherry supply chain are encouraged to attend.
and return it to: VCA Secretary, PO Box 612, Mooroopna, 3629
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